Facebook icon


We are now into our second year of being Main Sponsor of the Eastern Region our shared ethos of going the extra mile is making a great impact as we continue to join forces.

We are proud to be the main sponsor of the British Dressage (BD) Eastern Region. This strong partnership is based on our shared ethos of going the extra mile and a passion for making dressage fun for everyone.

The aim of our partnership with the Eastern Region is to improve participation in the sport – helping people at every level to get involved. Whether you want to come along to the fantastic training camps, or raise your game in competitions, there’s something for everyone to enjoy.

We know that it can be a bit daunting when you are starting out with dressage, and you are bound to have lots of questions. That’s why we have put together this section on our website, to supplement the information on BD’s website and provide extra support for grass root riders who want to get involved.

Alongside the fantastic Eastern committee, we have a whole team at Hack Up Bespoke to help steer you in the right direction and put you in touch with the right people. Hack Up’s Alex Gingell is a list 4 BD judge and Jayne Gingell is a BYRDS newbie mother and rider, so there’s plenty of expertise on hand.

We are very lucky to have an incredible array of talent and expertise in the Eastern Region, with many volunteers who give up their time to support a wide range of activities. You can find out more on the Meet the Team page.

"Taking part in all the regional activities has really given us an insight as to how the team spirit makes dressage more fun" says Jayne Gingell. Having my husband judging and myself and our daughter riding has enabled us to get a feel, first hand, of how powerful the support of experienced trainers and organisers has to your motivation and drive in learning how to compete and get the best out of your performance." 

Since the PARTNERING FOR IMPROVED PARTICIPATION CAMPAIGN began the demand has been at the highest level ever!


Your Stories

Our celebration 5 year birthday resulted in the BIGGEST Black Friday Deal in the whole Equine sector ... more>>

There's something here for EVERYONE.... more>>

Our Story

live chat to alex >

Talk to Alex and his team within the security of your own bespoke account. Click here to login.