Liquid Caalm for focus and concentration

Liquid Caalm 92% report fabuluous results of instant calmness

100mls for extream stress works as well as any rehab product! Dogs are thriving on it too in this lockdown.

The instant calming effect of historic herbs in the Hack Up product has huge results on horse as well as dogs. The instant calming market was carved by our founder Alex Gingell in 2006 - something he discovered by accident for horses and then developed and improved, now the trials for dogs are completed after 2 years it is an interesting time to tell the story of how!

Here is his story.

The Instant calming market was created for the mass market by Alex Gingell in 2007. He discovered that a product that he traded and supplied to the racing industry had the side effect of calming the race horses, making race days much easier - so he began calming trials at Hickstead in 2006.

Drive, determination and self belief steered him to successfully gain corporate funding and he launched the product to the wider equine market using professional riders and marketing in an explosive Horse & Hound campaign. He got the product into the major retailers and many independents, without the use of wholesalers, as the margins were small. The product was re-packaged into syringes for this mass market supply. Everything was flying high and the riders raced to buy their instant calmers to compete for the summer. The big industry competitors rushed to launch their own instant calmers, It was a commercial battle, with the winner being the consumer. The perfect result from an innovation in a very traditional calming supplement market, so it was very exciting.

Sadly it was all in vain as the product development of the repackaging caused it to fail. Over a 4-6 month period, sediment built upon the barrel of the syringes and resulted in a stiff and troublesome application of the liquid product. It was the most frustrating time as Alex was not allowed the time to develop the product carefully and slowly, crossing the t's and dotting i's to ensure all would be well. Instead, he was forced by others to launch thousands of syringes into hundreds of stores all over the UK and beyond in a bid to take the calming market by storm. The result was commercially catastrophic and Alex was left high and dry with nowhere to go, at the time. He had spent his funds creating the market and now could not afford to put someone else's product right, so exited the market reluctantly and in debt.

Not only had a great deal been learned from the experience but Alex had changed the calming market for good. Other supplement companies saw the need and potential in instant calming products and many jumped in with both feet. It was a difficult time for Alex, a bitter pill to swallow.

The bespoke concept has taken six years to get to the position it is in today. This time Alex owns the business including the manufacturing facility with his wife Jayne, who in her own right was a director of a multi million pound blue-chip company aged just 24. The business is therefore structured as a multinational company and has gained international accreditation status and aligns itself with all regulators at all times. Now though, Alex also enjoys the privileged position of knowing so many different and important nuggetts of information about thousands of customer's horses and ponies, the calming concept can be taken to a much higher level. Never before in Alex's experience, has feedback come back so positive from people feeding a daily type of calming bespoke and his New and improved Instant Liquid Calmer formula alongside.

Using his knowledge and that of others in his team, a broader and more accurate picture of the individual horse can be painted before any formula is recommended. He is very aware that there are so many other factors that come into play in order to get your horse/pony feeling and performing the way you want. Supplements are only a small part of this overall formula. After 6 years of implementing the bespoke concept and phenomenal feedback about the results, it seems that the concept is now being recognised as the 'common sense' way forwards.

Finally, after 10 years, Alex is now in a position to regain his position as a Key Innovator of Calming as he combines both calming bespoke formulas with a powerful and effective instant calmer. This is becoming known as the 'Combo’. Feedback from these combos has come back as 98% effective, which is simply incredible and now by harnessing technology, is available to everyone.

Horses are complex animals and applying more pressure to their lifestyle increases their flight instinct. So we need to address not just the tension but also short term digestive issues at the same time. The instant Liquid Calm is a unique fusion of the world’s most potent flowers that Alex has chosen specifically to ensure all the boxes are ticked, in an instant. These are all supported by human science to achieve calmness. Chamomile and hawthorn promote calmness whereas licorice, marshmallow, and ginger support digestion. Vit E Selenium and amino acids work on regaining the balance that in turn improves behaviour. A 25 – 75ml shot of this potent liquid formula, especially when used alongside a calming bespoke daily formula is more than highly likely to have the desired effect on your horse/pony.

During February and March this year we had our ingredients and their descriptions signed off by the necessary legislative bodies and we are now striving to achieve 100% biodegradable packaging too.

Alex is the first to rely on vets, physios, farriers, and other professionals and recognizes that clinical needs to work hand in hand with targeted complementary feedstuff (supplementation). Often he will be speaking with professionals with the team that supports customers’ horses to be able to recommend the most suitable formulas to help them move forwards.

Our horse was rushed to Rossdale's hospital as soon as Alex saw his leg was up with a cut on it. This was not an infection as we thought, but the first sign of a massive breakdown that was touch and go. Their fast, superb, and clinical intervention supported by our complementary supplements and rehabilitation, has brought this horse back from the brink to be able to compete again. We treat all the horses we work with as if they are our own.

"I have been using the bespoke service that Hack Up supplies for years, but I only recently tried their Liquid Caalm though. I am thrilled to say that every horse I used this one at the British Dressage National Winter Championships had a definite improvement in their focus and concentration. I am lucky to have been introduced to Hack Up Bespoke at one of the BD satellite camps, they seriously do a fabulous job and I recommend them to anyone I come across. This company puts customers and their horses first."

Antonia Brown National dressage rider, trainer, producer and International event rider.



  • Hack up bespoke team

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