Alex Gingell dreamed of bespoke supplements for everyone

The dream of doing what is best for your horse with bespoke supplements has a mountain to climb when doing it for 25,000 horses - but we are at the top of the mountain - and going again!

Your bespoke supplement is handmade in our dedicated factory, we select from 43 proven, powerful complimentary ingredients, that have been expertly formulated just for your horse or dog. Our products are all fresh and free-from preservatives or chemicals made and despatched the day that you order.  We then let you spread the payments to give consumers terms more akin to business offerings.  We also price match at all times to offer the most affordable product possible in the market.

This is something that can be done on a small scale without the need for International business accreditations, traceability, high levels of quality, to the markets expecatation of a brand leading company offering everything delivered by a niche company in a mass market manner.

Creating such wonderful products meeting the criteria of all the various authorities, legislators, competition standards as well as creating all options for consumers has been an enjoyable and innovative journey where we made the impossible possible. Legislators have been keen to  create new ways in line with the rapid growth of online shopping, where we can ensure the most eco-friendly economical working practices to ensure that the freshest, affordable product is made.

Now we have everything we need to deliver this to another massive market for dogs and in developement is cats.  We never put all our efforts into our campaigns until we have them thoroughly proven and documented.  If we are new to you then welcome, if not then thank you for your loyalty - without our wonderful customers, bespoke would still be a dream not reality.