Hack Up finalist of Digital Awards!!
We are sooo proud to have been nominated for this award and have now been named as one of the 6 finalists. The winner will be announced in Manchester on 9th November.
Hack Up have become the first ever equine business to be selected for the finals of the prestigious Digital Entrepreneur of the Year awards, to be held at the iconic location of the Place Hotel in Manchester on the Nov 9th 2016. These awards have been rewarding excellence of thinking for over 12 years and are the most prestigious digital awards in the UK.
Hack Up Ltd is one of just 6 finalists in the Online Retailer of the Year category from 50 high quality nominations. Other finalists include London and Beverley Hills based FitnessGenes, Big Furniture Warehouse in Lancashire and award winning Master of Malt.
“It is a complete honor to be recognized by such high profile CEO’s on the judging panel and make these finals! We have been up against multimillion pound, multinational companies. The equine world is a small niche industry compared to the other finalists and to be positioned against such big business is recognition enough! ” Said Jayne Gingell, Marketing Director of Hack Up Ltd
Lawrence Jones, CEO of UKFast and award judge said: “It is incredible to see such extraordinary results in an industry that you would not usually associate with technology or the internet. Hack Up and Jayne have harnessed the power of automation and a fast website to create a completely unique experience for horse owners.”
“I have taken what I have been doing for many years for horse owners and then it has been automated and maximized by the power of the internet and the bespoke built website that is developed on a daily basis” said Alex Gingell Managing Director of Hack Up Ltd. “We then wrapped this into a 360 degree digital campaign using Horse and Hound’s new website and face book as a corner stone of the digital campaign” added Jayne Gingell MD of Fizz Equine Marketing ltd, who create and drive the digital campaign and site on a daily basis.
Hack Up provide bespoke supplement for each individual horse formulated and created the same day and delivered the next. The products use human grade natural, active, fresh raw ingredients and are blended into specific supplements based on the information provided by the owner, the speed of the direct process also brings another brilliant benefit – no need for preservatives or added sugars for shelf life. Then customers can split their payments to spread the cost with a click of the button on the check out. All purchases automatically a crew points for extra FREE bespoke product and other branded products, its our way of thanking them for their loyalty. Points can then be boosted by dropping social networking comments onto their account, so we can reward them for helping to spread the word so rapidly , honestly and effectively.
Customers talk direct to the formulation team on their own dedicated bespoke chat facility. Our support live person is open from 7am - midnight 7 days a week.
Every horse has its own file that develops over time with the owners feedback to enable us to continually improve and refine the best ratios for every horse. Our website also enable us to have traceability of quality by batch per horse, so you can be assured the highest level of controls and information are stored and retained.
“My wife and I have combined what we achieved independently of each other in our teens and 20’s. Myself as an International Horse Competitor and my wife a director within the Cotes Viyella group. Together we have created a unique, thriving business that we are very proud of. We are looking forward to the awards and a day off!” Alex Gingell
