Merry Christmas and a Happy New Year

We thank you for your loyalty from the bottom of our hearts.

Our reasons for 'Doing it differently'

Our motive is to make you, your horses and dogs happier.

A little bit of background and where 2019 is going to take us together..

Alex has been selling supplements for almost 30 years and for many of his earlier years he felt that it was all just 'not right.' How could one pot be right for every horse, there were too many margins to be added, how much filler could be added to pad out the pot, the list was quite extensive. But, he had a family to provide for, and therefore he felt that selling the best products of these one pot solutions was better for than the horse than nothing, but he was motivated to see if he could indeed find a better way. So, with loyal customers who had a yard of horses he started to do what he is now doing now digitally, but physically at their yards. During these  years he was developing knowledge and understanding of the amounts horses would do well on and how to balance them for better responses for the individual, over years he started to see patterns  evolve and the success rate of happier horses and customers was becoming evident. Today he discribes this as a tree of knowledge as it has so many options and variables.

As the internet trend grew Alex started to see a way to supply horses all over the county, in fact the world. He  ended up begging his wife, Jayne, to be a website for his idea as she was stuck on the thought that you can not sell a bespoke formulation online! But, as a rider whose horses were always on bespoke, she could see that there was a need for more to get what she was seeing such great results using. She insisted that she needed something to get her learning’s on and see patterns too - so together they created what is now the Free Formulation form, the 47 questions and expanding text boxes were the basis of what worked with the competition horses earlier in Alexs career.  Selling a concept rather than a product online was one of the first of many challenges that question all authorities as well as the consumer.  The  concept is right, the motivation is true and the knowledge is extensive. So there is always a  solution to doing it differently - to better the lives of the horse or dog.

Having loyal customers who defy their natural sceptical instinct has made it all possible. Open minded, caring, understanding customers who are wanting to go the extra mile - whilst not spending silly money were key to this business growth and award winning position. Those of you reading this may wel; be someone we refer to, if you are we all want to thank you wholeheartedly.

The science trend in supplements debapte is not passing us by. Science proves a process - our process is our customers sharing stories of success, our process is 30 years of development - the legislation around clinical claims and trials would make our products cost prohibitive and our motivation is to help more real people help their horses. Therefore we strategically do not get drawn to science, we leave that for our wonderful vets to provide that we then support in long term solutions. clinical and complementary go hand in hand not head to head in our world.

We practice what we preach and we always go the extra mile. If there is every an honest error we quickly put it right with an apology and gesture of goodwill.  Good solid kindness and care goes such a long way in a world which is becoming ever more 'dog eat dog.'

We are immensely proud of our International accreditation - we strategically steered clear of our own BETA standards as our global business needed more. We flew through the accreditation as our bespoke manufacturing systems, that enable bespoke to even exist, were build with this level or accreditation being gained.

Our 2019 mantra is to reduce the reliance on plastic. We are thrilled we now have paper pouches, they are not available as yet in all our sizes, so we will work rapidly on the logistics of blending them and repackaging size options until we can eradiate the plastic based poucha all together.  Our plastic pots are now in our sights and development work has begun on sourcing storage tins - back to how it used to be.  Better to put our profits into the planet as it is good for the world, the future, and more importantly good for our souls.

Please continue to share your stories, encourage your friends to think differently about supplementation and add dogs!

Have a great Christmas break with much love. Alex & Jayne Gingell xx