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Award Winning Innovation makes the impossible - possible.

Affordable supplements formulated just for your own horses and dogs.


Naturally powerful, proven herbs and minerals are carefully formulated from our forty three powders into a unique bespoke supplement just for your horse or dog. They are all  self preserving, which means that they do not have any added preservatives, fillers or sugars. They are handmade and despatched  in our Bespoke factory the day you order. Our experts formulate with decade of knowledge d and generations of award winning horsemaship. We are continually delivering resounding success stories for joints, toning, calming, pollen, digestion, skin and much more.

Our dedicated digital solution was initially designed for the most discerning owners. Oour customers demanded to be involved in their animals supplements working with our formulators direct.  Now over 45,000 animals are treated this way, and it is growing every day.

Creating an account gives you instant access to our team's experience and knowledge for FREE. Sign in and complete the FREE formulation form to start your bespoke journey. We're happy to talk to you about the difficulties you have that made you reach out to us for support.  You can also add photos and videos for us to store on your file so we to build a personal story about your history about your horse or dog.

Our products are all FREE from any restricted or forbidden ingredients making them completely 'competition safe' at every level.

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Antonia Brown says...

“The benefits of bespoke I feel every day when riding my horses. Alex targets bespokes to support what I need, with brilliant effects. The new 100% biodegradable packaging now arrives automatically on the budget-busting B&B membership just when I need it. My conscience now feels as good as my horses and my purse!..read more" Antonia Brown International BE and National BD Competitor & Trainer

Equine hoof care supplements
Equine coat supplements
Equine strength and weight supplement
Equine calming supplement
Equine flies and skin supplement
Equine joints and mobility supplement
Canine and equine bespoke supplements

Our team of three formulators is headed up by Alex Gingell, they are formulating and refining for 8 hours a day 7 day a week so be assured of a prompt response. We formulate equine supplements for all types of horses from the pet to performance, joint supplements for dogs are now a firm favorite on many customers files. We are the leading bespoke equine supplement UK company and offer horse health products for almost every situation that is presented to us. We assess your story and talk to you, if we feel that a clinical view needs to be taken we will recommend veterinary assistance, we work with vets all the time and create bespoke for many vet horses.

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Leading industry magazine leads NEWS on our biodegradable packaging... more>>

Annoying Flies?? Poor Hooves?? Then this is the month for you :)... more>>

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Talk to Alex and his team within the security of your own bespoke account. Click here to login.