Our bespoke supplements are natural, fresh herbs and minerals that are free-from preservatives, chemicals, and non-active ingredients.  Every grain is targeting your horse's or dog's story that you share by hitting the 'get started' button the biodgradable Hello Paper and Pail box above.  We hand-make your unique product and despatch on the same day.

Our dedicated factory is approved to International standards and only creates safe competition products. Alex Gingell began to bespoke 26 years ago supporting only professional yards with bespoke ingredients.  He was instinctily drawing off invaluable lessons learnt from his infamous hunting family, as they fed each horse and hound as an individual. Our award-winning technology makes it possible to talk to him LIVE and create your bespoke, formulated just for you, in an instant and despatched the same day. The digital journey only takes you a few minutes. The more information you share with us the more accurate we can be with your bespoke formulations.