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LOVE OUR PLANET code gets you up to 20% extra FREE bespoke celebrate our 100% biodegradable pouch that rots in your muck heap in 4-6 weeks, making it the only WASTE free supplement in the UK. Redeem at tinplate storage pail at the checkout for just 5 points too for years of storage. Traditional plastic supplement pots even with the recycle logo take 100's years to biodegrade and most are sent to landfill or sold abroad as waste.

Our unique, personal, natural and innovative approach enables us to create hand-made bespoke FREE from supplements for horses and dogs in our own manufacturing operation minutes after you order, and deliver the next day.

We initially created this bespoke digital option for riders who felt ignored by the supplement industry, those discerning owners who enjoy the opportunity to have input into their own animal's supplement nutrition.  Our bespoke digital journey began five years ago, but bespoke by then had gained 21 years of experience and knowledge. Today over 18,000 animals are sent their fresh, bespoke supplement automatically with FREE delivery throughout the year in 100% biodegradable packaging. There is a swell of riders and owners who want to feel good about their animals as we as there planet.

Creating an account gives you direct instant access to our experienced and knowledgeable formulation team to talk to you about what issues or difficulties has made you reach out to us initially. We are not a buy and try a supplement, we work with you to develop products that work just for your horse and give you 50% extra FREE on every refine, giving our commitment to you that we are all in it together. 

Our ambitious desire to become the only Internationally accredited company to formulate and create bespoke natural supplements for horses and dogs has been achieved. We demanded that only Internationally quality assured ingredients enter the Internationally accredited lab for further analysis before even being given entry into our stock room.

This bespoke business was only created to do for you what we were already doing for our own horses and dogs. The power of digital has extended our reach to an International audience, but in our hearts, this business is all about helping you, with your horses and dogs.  





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Antonia Brown says...

“The benefits of bespoke I feel every day when riding my horses. Alex targets bespokes to support what I need, with brilliant effects. The new 100% biodegradable packaging now arrives automatically on the budget-busting B&B membership just when I need it. My conscience now feels as good as my horses and my purse!..read more" Antonia Brown International BE and National BD Competitor & Trainer

Equine hoof care supplements
Equine coat supplements
Equine strength and weight supplement
Equine calming supplement
Equine flies and skin supplement
Equine joints and mobility supplement
Canine and equine bespoke supplements

Our team of three formulators is headed up by Alex Gingell, they are formulating and refining for 8 hours a day 7 day a week so be assured of a prompt response. We formulate equine supplements for all types of horses from the pet to performance, joint supplements for dogs are now a firm favorite on many customers files. We are the leading bespoke equine supplement UK company and offer horse health products for almost every situation that is presented to us. We assess your story and talk to you, if we feel that a clinical view needs to be taken we will recommend veterinary assistance, we work with vets all the time and create bespoke for many vet horses.

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This is a clear and concise way to get involved in what is fast becoming the preferred way to supplement your animals...... more>>

Changes in legislation have now been bespoke! Every product has its own label but now you do not know what exactly is in the paper pouch.... more>>

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